Hugo Mogollon

Hugo is a results-oriented leader with 16 years of management experience in multicultural settings. He is the Executive Director of FRESHFARM, a nonprofit working to produce innovative solutions to solve critical problems in the regional food system in partnership with local communities and organizations.

Under Mr. Mogollon’s leadership, FRESHFARM has become the third-largest network of farmers markets in the country. He has also conceptualized and developed a unique and innovative low-infrastructure food distribution model that connects historically underserved communities to sustainable, locally grown farm food, creating hundreds of thousands of dollars in revenue for family farms.

Mr. Mogollon has a Masters in Natural Resources and Leadership from the Center for Leadership in Global Sustainability at Virginia Tech, where he concentrated on Collective Impact. He is proud to serve as a member of the Food and Agriculture Regional Member (FARM) Policy Committee at the Metropolitan Council of Governments. He has served as the Board Chair at the Farmers Market’s Coalition and the Virginia Farmers Markets Association.

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